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The BCS team has officially arrived in NYC (yesterday, to be exact), and although IBE will be consuming most of our time in the city, a trip to New York simply isn't a trip to New York without tons of good food and TONS of good shopping.
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When you're first stepping foot into the beauty world, finding a way to differentiate your unique brand from the shelves on shelves of competition can seem daunting. So while you're still working out the kinks of your first product launch, it's important to keep branding top of mind as well. After all, consumers are introduced to a brand before they meet the product.
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We're jetting off to New York next week to attend Indie Beauty Expo, and because we'll only be in the city for a few days, it's essential that we pack light. Translation: Bringing less clothing = more room for makeup.
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